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Case study, AI visibility, January to June 2026

AI SEO optimizations break through traditional SEO ceilings.

  • Rx savingsU.S. prescription savings platform
  • 60,000+Pharmacies nationwide
  • $130M+In real prescription savings
  • NYCPatients and providers focus

The problem

The client had invested years in traditional SEO: content, links, directory submissions, blog production. Organic visibility wasn’t translating into actual product usage, and patient search behavior was shifting toward AI assistants, a channel the existing program didn’t address.

By early 2026, the client was ready to walk away from SEO, because the program no longer produced a clear line from visibility to real-world usage.

The solution: AI search everywhere optimization

The program was redirected from traditional rankings to AI visibility across ChatGPT, Perplexity, Google AI Mode, Copilot, Claude, and Grok.

  • AI-first content strategy, rebuilt around AI-generated answers
  • Citation-ready content, structured for AI reference
  • High-authority knowledge assets: expert guides, FAQs, research resources
  • Cross-platform discoverability across AI search platforms

Tracked high-intent questions

  • how prescription discount cards work
  • leading discount options in NYC
  • practical ways for NYC residents to lower prescription costs

Results, January to June 2026

100%
AI engine visibility across all 5 engines
+70%
Card utilization, 540 to 950 monthly redemptions
+84%
Organic conversions, GA4 key events 32 to 59

+32% site-wide key events, 62 to 82

New channel: AI assistant referral traffic, first appeared in June

9 FAQ schema pages deployed, February to March

Before and after

Query
January
June
How a prescription discount card works
1 of 5 engines
5 of 5 engines
Best Rx discount card in NYC
3 of 5 engines
4 of 4 engines

Engagement by source, June 2026

AI assistant
about 6 min 46 sec
Referral link
about 1 min 54 sec
Search result
about 1 min
Direct URL
about 3 sec

Implementation timeline

  1. JanuaryBaseline AI visibility auditStarting position established
  2. FebruaryFirst FAQ schema, citation cleanupListings re-verified
  3. MarchSchema rollout scales, PR outreach+44% jump in pharmacy redemptions
  4. April to MayPrompt-intent content expansionTighter cross-engine tracking
  5. June100% visibility achievedAI assistant channel appears in analytics

Think of it as a brand-new front door to the pharmacy counter, one that didn’t exist six months ago.

Ready to become the brand AI recommends?

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