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Pharma, Medical Affairs and Commercial

The pharmaceutical industry is entering a new era of medical education, one where every healthcare professional, patient, field team member, and stakeholder can access personalized, scientifically accurate education whenever they need it.

Live

Dr. Raj will ask to use your microphone. Your camera stays off.

Meet Dr. Raj.

Synthetic HCP, Sales Rep Trainer

Learners
Medical sales representatives
Specialty
Medical oncology, HR+/HER2− breast cancer

Dr. Raj is a synthetic HCP: a warm, curious medical oncologist specializing in HR+/HER2− breast cancer who gives sales reps a realistic practice run at a live detailing call between patient visits. Reps practice opening with rapport, framing the product, communicating efficacy and tolerability in patient-centered terms, and closing on a concrete next step. He engages like a real customer and rewards good preparation with a productive conversation.

Your script for a successful demo

Dr. Raj leads the conversation with his questions; the script gives you conversational answers to read aloud in your own voice. Keep it natural: directional answers keep the call moving, and exact figures are bonus points, not a requirement.

Open the demo script

Train sales reps with a customer who talks back.

Dr. Raj anchors a complete practice loop for medical sales representatives. Reps run a live detailing call, every conversation is scored against a weighted assessment rubric, and results land in the training platform with transcripts and coaching insight.

  1. Simulate

    Run the call

    The rep joins Dr. Raj between patient visits for a live detailing call: open warmly, frame the product, walk through efficacy and tolerability, and close on a next step.

  2. Score

    Grade the conversation

    Every exchange is assessed against a six-dimension rubric, from rapport and product framing through tolerability, objection handling, and the close.

  3. Review

    Coach from the data

    Scores, transcripts, and coaching insights land in the platform, so training managers track readiness rep by rep and cohort by cohort.

Watch the platform in action

The assessment rubric

Six weighted dimensions, scored 0 to 100: Excellent (85+), Proficient (70 to 84), Developing (50 to 69), Needs work (below 50).

  • Rapport and engagement15%
  • Product framing20%
  • Efficacy communication20%
  • Tolerability and safety20%
  • Objection handling15%
  • Close and next steps10%

An on-demand scientific partner for Medical Affairs. Realistic practice for the field.

  • “How do I explain the subgroup data to a skeptical oncologist?”
  • “Let me practice the call before tomorrow.”
  • “What did the phase 3 show for this endpoint?”

For Medical Science Liaisons

  • An on-demand scientific partner answering from approved medical information, trial data and publications
  • Prepares MSLs for conversations with key opinion leaders and physicians
  • Practice discussing new data before congresses and launches
  • Keeps field medical teams on the same approved talking points

For sales reps

  • Role-play with realistic AI physicians: skeptical, busy, data-driven
  • Objection handling practice
  • Launch and new-indication training, product knowledge checks
  • Practice with on-label messaging before field calls

MSLs and reps ready faster for launches and new data. Practice at scale, without pulling people out of territory.

Why pharmaceutical organizations are investing in avatars.

Unlike traditional digital content, avatars engage audiences through natural conversation, delivering tailored educational experiences that increase knowledge retention, improve learner engagement, offer global scalability and greater reach, and provide actionable insights into learner needs.

  • Scale scientific education without scaling resources

    Extend the reach of Medical Affairs, Medical Science Liaisons, and Commercial teams by providing on-demand access to approved scientific content across multiple audiences and geographies.

  • Deliver consistent, compliant messaging

    Every interaction is grounded in approved content, supported by controlled knowledge sources, and designed with safeguards that help prevent hallucinations, off-label discussions, and non-compliant responses.

  • Create personalized learning experiences

    Each learner receives information based on their questions, interests, and level of expertise, creating more meaningful educational engagement than traditional static content.

  • Generate actionable insights

    Understand what healthcare professionals, patients, and field teams are asking in real time. Conversation analytics reveal knowledge gaps, emerging interests, educational needs, and engagement trends.

  • Accelerate launch and lifecycle education

    Support product launches, new indication education, disease-state awareness, field-force readiness, and ongoing medical education with AI experiences that evolve alongside your strategic objectives.

  • Reach global audiences in any language

    Avatars auto-detect and respond in your learner’s native language: Spanish, Mandarin, Arabic, Hebrew, and many more. No language selector, no configuration. Just natural conversation, wherever your audience is.

Avatars designed for pharmaceutical stakeholders.

Customized for

  • Healthcare professionals
  • Medical Science Liaisons
  • Sales representatives
  • Researchers
  • Patients and caregivers
  • Advocacy organizations
  • Website visitors
  • Internal corporate teams
  • Clinical trial participants

Interested in

  • MSL training
  • HCP disease-state education
  • Patient communication
  • Congress and symposium reinforcement

Use across the product lifecycle

  1. Pre-launch
  2. Launch
  3. Growth
  4. Lifecycle management

Each avatar is trained on your approved content, speaks in your preferred tone, and reflects your organization’s educational goals.

Engineered for regulated environments.

Built for medical-legal-regulatory scrutiny, and designed specifically for healthcare and life sciences organizations.

  • Approved content only
  • Controlled knowledge sources
  • Separate knowledge bases for medical (MSL) and promotional (sales) content
  • No off-label promotion
  • Compliance-focused architecture
  • Medical-legal-regulatory review support
  • Conversation logging and analytics
  • Escalation pathways for out-of-scope inquiries
  • HIPAA-conscious design principles
  • Global multilingual capabilities

The future of medical education has a face.

Healthcare professionals increasingly expect education that is interactive, personalized, and available on demand. Avatars let pharmaceutical organizations meet those expectations while delivering measurable educational impact, greater operational efficiency, and unprecedented scalability.

Talk to us

Education programs too: see the CME avatars