AI Visibility

Be the Brand AI Recommends.

People don’t search the old way anymore. They ask AI. ChatGPT, Google AI Overviews, Gemini, Copilot, and Perplexity are quickly becoming the front door to your business.

Not sure where to start? , our AI Visibility Consultant, for a quick ten-minute read on how your business gets found, from SEO and social to the brands AI recommends.

Where your customers now ask

AI platforms where buying decisions now start

The shift

Search has evolved. So should your strategy.

Traditional search

AI-powered search

Keywords

Natural language

Blue links

AI summaries

Rankings

Brand mentions

Traffic focused

Visibility focused

One-time clicks

Recommendations

Getting recommended matters more than getting found.

The AI visibility loop

Visibility isn’t just about being found. It’s about being recommended.

  1. Customers ask
  2. AI understands
  3. AI trusts
  4. AI recommends
  5. Business grows
40%

Researchers at Princeton, Georgia Tech, and the Allen Institute for AI found that businesses using the right optimization signals saw their visibility in AI-generated answers increase by up to 40 percent.

GEO: Aggarwal et al., 2024 (opens in a new tab)

Five questions

Is your brand AI ready?

Can AI explain what your business actually does?

Ask ChatGPT or Gemini to describe your company and you may get a vague summary, an outdated list of services, or details blended in from a business with a similar name. AI tools build that answer from what they can find and trust: your website, your business profiles, directories, reviews, and articles that mention you. When those sources are thin or disagree, the description gets fuzzy. We check how each major engine describes you today, then tighten the facts it relies on so the answer matches what you do, who you serve, and where.

Would AI recommend you over the competition?

Being described correctly is not the same as being recommended. When someone asks for the best option near them or for a specific need, AI weighs relevance, reputation, and how clearly each business answers that exact question. A competitor with clearer service pages, stronger reviews, or more mentions in trusted places can be named first even when your work is better. We test the questions your buyers really ask and show you where you win, where you are missing, and why.

Are your competitors showing up first?

AI answers are short. Instead of a page of links, a buyer might see two or three names, and the first name carries the most weight. When a competitor keeps appearing ahead of you, the cause is usually content that answers the question more directly, more consistent listings, or more outside sources that vouch for them. We map which competitors appear for your most important questions across ChatGPT, Google AI Overviews, Gemini, Copilot, and Perplexity, and what they are doing that you are not yet.

Does AI recognize your expertise?

AI looks for evidence that a business knows its field: detailed pages that answer real questions, named experts with credentials, published articles, case studies, and mentions from respected sources. If that proof lives only in your team’s heads or in a PDF nobody links to, AI cannot use it. We help you bring the expertise you already have into formats AI can read, cite, and connect back to your brand.

Are your trust signals strong enough?

Before AI puts a business in front of someone, it looks for signs that the business is real, active, and well regarded. That includes consistent name, address, and phone details everywhere you appear, recent reviews, secure and well organized pages, clear policies, and structured data that confirms who you are. Weak or conflicting signals make AI hedge or leave you out entirely. We audit these signals and close the gaps that hold back recommendations.

The framework

  1. Discover
  2. Analyze
  3. Optimize
  4. Strengthen
  5. Measure

The building blocks

Hover over a building block to learn more.Tap a building block to learn more.

  • A structured audit of how often, how accurately and how favorably AI assistants mention and cite your brand for the questions that matter to your business.
  • Making your site easy for AI-powered search to access, understand and quote, so your content is selected when AI composes an answer.
  • Presenting your business as a clearly defined entity, with its people, places, products and services, so search engines and AI models recognize it without ambiguity.
  • Optimizing your content and presence so generative engines such as ChatGPT, Gemini and Google AI Overviews cite or mention your brand in the answers they write.
  • Planning, creating and organizing content for AI-powered search, aiming for citations and visibility in AI answers rather than rankings alone.
  • The facts and relationships about your business that search engines store in their knowledge graphs, reinforced by consistent information and structured data across the web.
  • Earning backlinks, mentions and citations from respected sources: the outside recognition that search engines and AI treat as proof of expertise and trust.
  • Standardized, machine-readable code (from Schema.org) that tells search engines and AI exactly what each element on a page represents.
  • Tracking how often competitors appear in AI answers compared with you, including your AI share of voice and the topics where no brand leads yet.
  • Ongoing measurement of your presence in AI answers: mentions, citations that link back to you, share of voice and how prominently you are named.
  • Increasing the share of visitors who take a desired action, such as calling, booking or submitting a form, by improving their experience rather than buying more traffic.
  • Using AI and analytics to learn which content topics and formats perform, find the gaps, and guide what to create next.

Before AI can recommend you, it has to understand who you are, what you do, why customers trust you, what makes you different, and why people choose you over everyone else.

Case study

When rankings stopped converting.

A U.S. prescription savings platform was ready to walk away from SEO. Six months later, AI engine visibility hit 100% and pharmacy redemptions climbed 70%.

100%
AI engine visibility
+70%
Card utilization, 540 to 950 monthly redemptions
+84%
Organic key events, 32 to 59

New channel: AI assistant referrals

Read the case study

See how AI sees your business.

A complimentary assessment that shows exactly where you stand today.

  • AI Visibility Score
  • Competitor Comparison
  • AI Recommendation Opportunities
  • Content and Authority Review
  • Strategic Improvement Roadmap

What happens next

We ask the major AI assistants about your business, see how they describe and recommend you, and compare you with your competitors. Your results arrive by email within 24 to 72 hours.

No commitment, personalized insights, actionable recommendations.

Industries we work in

  • Healthcare
  • Insurance and Financial Services
  • Professional Services
  • Technology
  • Retail and Local Businesses

Book a strategy session

Have a quick video call with James about this service