About us

The story and the people behind Divigner.

Divigner Group is an AI strategy, consulting, and automation firm based in North Jersey. We work most closely with businesses in our region, and we welcome clients from across the country and, in some cases, around the world. We help organizations meet their customers in the AI era, and we help the people inside those organizations feel at home with the tools that are changing how they work.

Who we are

Mission

Divigner helps organizations stay visible, credible, and present as their customers shift from searching to asking AI. We do not just build a solution and hand it over. We wrap AI around the shape of your business, so it fits how you already work and empowers the people who run it, and we build everything on the compliance and guardrails that regulated and high-trust industries require.

Purpose

AI is changing how customers find businesses and how the work gets done behind the scenes, and most organizations, especially small businesses, are not sure where to start. Divigner exists to change that. We do not just sell products. We teach and enable, helping owners, managers, and employees understand these tools and put them to work, so a team becomes more capable rather than more dependent. When command centers, automations, and workflows are the right answer, we build them. The goal is always the same: a business and its people who are comfortable, confident, and ahead.

Origin

Divigner began in 2011 as Marketing Presence, a solo practice founded by Jae McKinney in Rahway, New Jersey, and informed by more than 30 years in property and casualty insurance. The first offering was digital marketing, web development, search engine optimization, and social media management. In 2014 the practice became Divigner Group, a full-service firm that expanded into software development, branding, and content development. From there the firm moved deeply into Continuing Medical Education and healthcare. In 2023, as generative AI began to change how people search, learn, and buy, Divigner evolved again into a full-fledged AI agency, delivering AI strategy, training, and automation, and leading the way in conversational AI. The instinct that carried through every stage was the same: help people understand what is changing and use it well.

Our people

A small, senior team with the range a serious engagement needs, from strategy and engineering to legal, creative, and client success. Tap a name to read more.

  • Jae McKinney

    Founder and CEO

    Jae McKinney

    Founder and CEO

    Jae McKinney

    Jae founded Divigner in 2011 as Marketing Presence and has led its evolution into the firm it is today. He brings more than 30 years in property and casualty insurance and over a decade building interactive AI platforms for life sciences, healthcare, and Continuing Medical Education. Today he sets the strategy, owns the client partnerships, and directs the teams that deliver the work.

    • Strategy
    • Client partnerships
    • Vision
  • Chan Chawla

    Chief Technology Officer

    Chan Chawla

    Chief Technology Officer

    Chan Chawla

    Chan owns the AI systems behind every Divigner build and keeps client deployments reliable, compliant, and secure. This is the discipline that turns a strategy into something a client can run in production and trust.

    • AI systems
    • Engineering
    • Security
  • Tim Kinsella, Chief of Staff

    Chief of Staff

    Tim Kinsella

    Chief of Staff

    Tim Kinsella

    Tim keeps teams and projects moving and runs the operating rhythm behind every engagement, so delivery stays consistent from the first conversation to launch.

    • Operations
    • Delivery
    • Team
  • Sunjay Sterling

    General Counsel

    Sunjay Sterling

    General Counsel

    Sunjay Sterling

    Sunjay guides contracts, privacy, and responsible AI use for Divigner and its clients, making the firm’s compliance promises real in every engagement.

    • Contracts
    • Privacy
    • Responsible AI
  • Donald Samson

    Chief Creative Officer

    Donald Samson

    Chief Creative Officer

    Donald Samson

    Donald shapes the look, voice, and storytelling across everything Divigner produces, so every piece of work is unmistakably the client’s and never generic.

    • Brand
    • AI video
    • Storytelling
  • Dharani Goli

    Product Success Officer

    Dharani Goli

    Product Success Officer

    Dharani Goli

    Dharani owns the products clients rely on, from shaping what gets built to making sure it works for the people who use it every day. She onboards each client, turns their feedback into product improvements, and keeps every launch delivering long after go-live.

    • Product
    • Client onboarding
    • Client results

Let’s build what’s next.

Tell us where your customers are going. We will help you be there first.